How we sit
01
Write
The brief. We reply from Inbox.
02
Page
One page before any deck.
03
Room
We sit with the founder.
04
Keep
GST on the 1st. PDF in email.
The desk
Ishaan Kapoor
Partner
The first page. Sits with the founder.
Leela Sen
Review
Cuts what the room cannot keep.
Mira Das
Desk
Files, hours, retainers.
From the room
“The note is still on the wall. We never needed the long deck.”Pahadi Leaf
“They cut what we could not keep. Guests kept the one-pager.”Room Twelve
Before you write
Software shop?
No. A consulting desk. One page before the slides.
Kickoff?
Usually in the first week.
Retainers?
GST on the 1st. Mira sends the PDF.
Write
Send the brief. We reply from Inbox.